Choosing the perfect name for your business isn't easy. We're not picking a name for a new coffee shop here; we're crafting a brand that speaks to your clients while keeping things smart and professional. Here is a 4 step exercise for naming your private practice.

Step 1: Start with Smart Considerations

First things first, let's get real. We're not here to create a business name that screams, "I'm a guru who talks to your inner chakras while sipping herbal tea." We're here to name your business. So, consider the following:

• How long will you keep the name? If you're in it for the long haul, choose a name that ages like fine wine.

• Geographic specifics: Sure, "Brooklyn Bliss Counseling" might sound catchy now, but are you ready for the headache if you move to the Midwest? Think ahead.

• Your own name: Sometimes, the best name is your own. It's straightforward, professional, and easy to remember.

• Don't be cheesy, abstract, or too clever: Avoid names like "PsychoSerenity Oasis" or "Soulful Awakenings" unless you want to become a walking therapy cliché. Keep it real, folks.
  

Step 2: Consider Therapy-Specific Naming Rules

Certain terms, like "therapy" and "coaching," have specific usage rules and restrictions that apply to particular professionals. To avoid naming mishaps, it's crucial to be aware of these rules.

For instance, if you're a coach, there are limitations on using terms like "therapy," "psychotherapy," or "counseling" unless you also hold a therapist's license. It's a way to maintain clarity and professionalism in the field.

Some therapists may have reservations about the term "counseling" due to historical practices. Previously, one could become a "registered counselor" without advanced degrees or licenses. However, as modern standards require advanced degrees and licensing, many therapists have reembraced "counseling" as an accurate and meaningful description for various mental health therapies.

When therapists incorporate the term "coaching," it's essential to distinguish between coaching and counseling/therapy. These distinctions should not be used casually or interchangeably to ensure clarity and professionalism within the industry.

Most therapists who do not follow a medical model or engage in client diagnosis typically refrain from using "psychotherapy" but opt for terms like "therapy" and "counseling" to describe their practice.

Step 3: Brainstorm the Right Way

Here's where it gets fun! We're all for creativity, but in the therapy naming game, less is often more. Start with these steps:

• Mind Map: Create a mind map with words and concepts representing your practice. You'll be amazed at the connections that pop up.

• Client's Perspective: Think about your ideal client. What words or phrases might attract them? Remember, you're not naming your rock band; you're naming your business.

• Word Association Game: Grab a friend and play a word association game. You'll be surprised at what might come up.

• Check Domain Availability: Make sure your domain name is available online. You don't want to find out someone else already claimed "TherapyGuruExtraordinaire.com."
  

Step 4: Test and Finalize Your Name

You've got a list of contenders. Now, let's test the waters. Check if your name makes sense, is easy to remember, and resonates with your ideal clients. Don't forget to ask friends and colleagues for feedback. They're your best critics.

Need some ideas? Here are some examples that I came up with.

I haven’t checked to see if any of these are real businesses, so be sure to Google all the names you come up with.

• Atlanta Insight Counseling

• North Star Therapy

• Riverside Counseling Associates

• Harrison Counseling Services

• EMDR Therapy NW

• Bryant Lake Wellness

• Mindful Therapy Center

• Jet City Counseling Services

• Oasis Therapy Collective

• Thrive Psychology Center

• Vicky Smith Family Therapy

Naming your therapy practice might not be as easy as picking a restaurant for dinner, but it's doable. Remember to keep it real, professional, and relevant to your audience. Ditch the psychobabble and focus on clarity and connection. Your therapy business name should reflect you and the help you provide, not a lesson in abstract thinking.