Website Content Guides
Eliminate the guesswork and write all your copy faster
As you started typing words into your new website, did you ask yourself:
“What the hell am I doing?”
Maybe you tried to ignore the thought until you found yourself floundering and writing embarrassingly bad copy.
Would you like to stop guessing? Would you like to be absolutely thrilled to see the words on your website connect with your best-fit clients, compel them to choose you, and SOUND LIKE YOU?
With the H5 Website Content Guides, it’s like having a professional copywriter hold your hand through the entire process.
Stop guessing at every turn. Start writing with confidence.
What You Get
Three Content Writing Guides
01. HOME PAGE GUIDE
42 pages!
Create a compelling home page with copy that grabs attention and converts website visitors into paying clients.
Key Features:
Complete descriptions of each essential element of a home page so you know exactly what content goes where.
Learn how to write all the paragraph text in addition to your site title, headlines, value proposition, calls to action, and more.
Compile your content with easy-to-answer questions and fill-in-the-blank templates.
Put your services and specializations front and center.
Make a great first impression with my Five Things Every Home Page Needs.
02. ABOUT PAGE GUIDE
34 pages!
Capture your unique voice and connect with your ideal clients with my simple 4-Step About Page formula.
Key Features:
I’ll walk you through my super simple 4-part formula for writing the copy on your About Me page.
You’ll even get an example About Me page that uses the 4-part formula.
I bust some of the common myths about the About page. You’ll be surprised by these!
I’ll help you avoid the too-little or too-much self-disclosure problem I see on a lot of private practice websites.
A bonus guide for writing copy on the About Us or Bio page of your group practice website. It’s easier than you think!
03. FOCUS AREA PAGES GUIDE
25 pages!
Learn how to choose which of your offerings get their own pages and how to write content for each of them.
Key Features:
I share what most therapists and coaches get wrong when choosing what offerings to highlight.
You’ll learn how to use these pages to set yourself apart from other therapists and coaches.
Understand how to play up your offerings so that Google and other search engines know exactly who to show your site to.
In addition to choosing the right offerings to focus your copy on, I’ll give you lots of content ideas for each one.
Awesome worksheets that guide you through outlining your content.
Plus a Bonus Guide!
BONUS GUIDE: HOW TO WRITE LIKE A COPYWRITER
In this bonus guide, you’ll learn 10 proven copywriting strategies to attract your dream clients and compel them to act.
Key Features:
10 copywriting secrets only expert copywriters know about writing amazing website content, including some fancy-pants tips I use on my own private practice website.
An essential tool to use in combination with the Website Content Guides. You’ll learn about writing style, keywords, copywriting language, and more.
I provide tons of examples to help you understand each concept.
Have your website visitors feel like you’re speaking directly to them.
Write copy that sets you apart from your competitors and SOUNDS LIKE YOU.
Don’t lose any more of your ideal clients
You’ll receive a tried-and-true formula for writing content on all the important pages of your website. You’ll learn to optimize your copy by applying persuasion principles (don’t worry, you won’t sound like a smarmy salesman) and proven copywriting practices.
I’ll even teach you a few of the fancy-pants copywriting techniques I use in my own copy.
$325
You had me at “fancy pants”
Therapist-Focused Website Content Guides
Yes to This!
Over 100 Pages
These guides are so comprehensive, they'll give you a crystal-clear blueprint on how to organize your copy like a pro. We're talking about a treasure chest of content ideas that'll have your creative juices flowing. Your words will dance, mesmerize, and leave a lasting impression.
Simplicity
Each guide follows a simple formula so you can write your copy much faster and more confidently. Say goodbye to writer's block and hello to a streamlined writing process. Talk about efficiency with a side of awesomeness.
Clarity
My therapist clients tell me that using the Website Content Guides helped them hone their distinct difference, better understand their target clients’ needs, and clarify who they are and what they offer. So buckle up, this process might be a magical makeover for your business.
SEO + Conversion
You’re not just writing - you’re learning how to write website copy that sells. It’s like sprinkling a dash of digital charisma that turns casual browsers into enthusiastic clients. Watch those visitor numbers skyrocket and your revenue dance to a whole new tune.
Easy-to-follow
These guides are like the ultimate writing party pack. We're talking educational content, writing prompts, templates, and even some fill-in-the-blank stuff. Get ready to transform your words into captivating and irresistible copy faster than a caffeinated cheetah.
For Therapists & Coaches
These tailor-made guides are like a secret recipe to help you forge deep connections with your dream clients, so you'll have them shouting, "Where have you been all my life?" Plus, they'll position you as the go-to expert in your niche.
No more questions. I need it!
Don’t Want the Whole Bundle?
No problem. You can get them separately.
Answers to Your Burning Questions
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Not exclusively. If you take advantage of the One-Day Website offering, you’ll write your own copy (with the help of a digital version of these same guides) and then I do a little editing before pasting the content into the website.
I have compiled nearly everything I know about copywriting into these guides, so it’s like having a professional copywriter walk you through the whole process.
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The guides will help you write the copy on your Home page, About page, and Focus Areas pages. You can purchase the guides individually or as a bundle (at a discount).
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The bonus guide (How to Write Like a Copywriter) is only offered when you buy the bundle. It cannot be purchased separately.
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Yes, you will learn how to write copy that attracts your ideal clients and converts website visitors into paying clients.
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So much can change in your first few years of practice, so it doesn’t always make sense to spend hundreds or thousands of dollars on a professional copywriter. DIY-ing your copy with the help of the Content Writing Guides will help you learn to understand your ideal client better and be able to speak to them.
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If you follow all my recommendations, you should get a huge return on your investment. The guides will help you feel confident in your message, get clarity on your ideal client, and know exactly what they need in order to reach out to you. If you've never worked with a copywriter or learned copywriting, you're probably losing business you didn't even know you could have in the first place.
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Definitely! The Website Content Guides are going to make it easy for you to infuse your copy with personality and value. You don't need any writing experience either.
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Not a chance. The guides are filled with open-ended prompts, thought-provoking questions, and plenty of choices, so no two websites ever end up with the same copy.
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Yes, and better yet, they'll help you attract your favorite clients; the ones you LOVE working with.
“I HATE FREE STUFF” - SAID NO ONE EVER
The Brand Strategy Workbook
The Brand Strategy Workbook is a comprehensive resource that helps you identify all the details of your business, services, and target audience (aka your ideal clients). This is vital information to have as you start writing your website copy.
If the Content Writing Guides help you build your sandwich, the Brand Strategy Workbook helps you to identify what ingredients are going into the sandwich. Without it, you might start creating a PB&J and then sneak a BLT into it. Nobody wants a PBJBL&T. For one, it’s gross. And two, people might wonder about your sandwich-making skills.
Without brand clarity, you risk creating a website that leaves visitors confused and questioning what you’re all about. So, let’s figure out what kind of sandwich (ahem, business) you want to create.