Let’s be real: planning your digital marketing for the year can feel overwhelming. You’re busy managing your practice, seeing clients, and maybe even trying to enjoy a personal life. Sitting down to craft a detailed marketing plan might feel like the last thing you want to do. But without a plan? You’re just winging it—and winging it usually leads to a lot of stress and not much success.

That’s where ChatGPT comes in. This handy tool can take the guesswork out of digital marketing and help you create a plan tailored specifically to your needs, goals, and preferences. Best of all? It can break things down into small, manageable steps that you can easily plug into your calendar.

Let’s dive in and see how you can use ChatGPT to make 2025 your best marketing year yet.

Why Use ChatGPT for Your Marketing Plan?

If you’ve never used AI for business planning, you might feel skeptical. Can ChatGPT really help you with something as nuanced as a marketing plan? Yes, it can! Here’s why:

It’s tailored to you. By feeding ChatGPT details about your practice (like your location, ideal client, and what you’re comfortable doing), you’ll get recommendations that fit your style.
It saves time. You don’t have to reinvent the wheel or spend hours researching strategies. ChatGPT can handle the heavy lifting.
It’s specific. Instead of vague ideas, you’ll get an actionable plan with clear steps for every quarter and week.
It’s flexible. Don’t want to blog? Not a problem. Not into social media? That’s okay, too. ChatGPT can help you craft a plan that works for you.

Start With Your 2024 Data

Before jumping into planning for next year, it’s important to understand how your marketing performed this year. Here’s what you need to gather:

Key Metrics to Review

Website Analytics: Traffic, top-performing pages, bounce rate, and where your visitors are coming from (Google, social media, referrals, etc.).
SEO Data: Top keywords, impressions, clicks, and rankings for your services or blog posts.
Inquiries and Conversions: How many client inquiries came through your website? How many of those became paying clients?

Prompt Example for ChatGPT

Once you have your data, plug it into ChatGPT with a prompt like this:

"Analyze my website data for 2024: [insert data]. Provide insights on what worked well and what could be improved. Help me set realistic digital marketing goals for 2025 based on this information."

Set the Foundation for 2025

Now that you’ve looked at your 2024 performance, it’s time to think about what you want to achieve next year. This step is all about setting intentions and making sure your plan reflects your needs.

Things to Consider

Your Practice Location and Demographics: Are you in a big city or a small town? Do you see clients in-person, online, or both?
Your Ideal Client: Who are you trying to attract? Be as specific as possible.
Your Comfort Zone: Are you open to blogging or using social media, or would you rather focus on SEO or networking?

Prompt Example

"I’m a therapist in [location] specializing in [specialization]. My ideal client is [describe them]. My goals for 2025 are [specific goals]. Suggest a digital marketing strategy tailored to my preferences and skillset."

Create a Quarter-by-Quarter Plan

Breaking your plan into quarters makes it less intimidating and helps you stay focused. ChatGPT can help you craft quarterly objectives that build on each other.

How to Ask ChatGPT

"Create a digital marketing plan for 2025, broken into four quarters. Each quarter should have specific goals and strategies for attracting [ideal client description] in [location]. Include ideas for SEO, social media, or networking tailored to my comfort level."

Weekly Action Steps: Plugging Tasks Into Your Calendar

One of the best ways to make your plan actionable is to break it into weekly tasks. Instead of trying to tackle everything at once, you’ll have bite-sized goals you can check off.

Prompt Example for ChatGPT

"For Q1, create a weekly digital marketing plan to improve SEO and increase client inquiries. Include specific tasks like updating keywords, optimizing a blog post, or building backlinks. Account for a two-week holiday break in December."

ChatGPT will give you step-by-step instructions that you can copy right into your planner or digital calendar.

A cheerful female therapist sits at her computer, writing in a notebook and smiling confidently, relieved to have a stress-free marketing plan for her private practice.

Review and Adjust Each Quarter

The beauty of working with ChatGPT is that you can make tweaks as you go. If something isn’t working or you want to double down on what’s going well, you can adjust your plan at the end of each quarter.

Prompt Example

"Analyze my Q1 data: [insert data]. Suggest changes to improve visibility and increase inquiries in Q2. Provide specific steps for implementing these changes."

What If You’re Not Into Blogging or Social Media?

Not every therapist wants to blog or post on Instagram, and that’s okay. ChatGPT can help you craft a plan that avoids tasks you dislike while still building your online presence.

Prompt Example

"I don’t want to blog or use social media, but I want to attract more clients in [location]. Suggest digital marketing strategies that focus on SEO, local networking, or other methods."

Beyond Digital Marketing

Once you’ve mastered your digital marketing plan, you can use the same process to expand into a broader marketing strategy. This might include networking, sending postcards to local referral sources, or hosting workshops.

Prompt Example

"Expand this digital marketing plan into a full marketing plan. Include non-digital strategies for attracting [ideal client] in [location]."

Quick Reference: ChatGPT Prompts

Here’s a cheat sheet of prompts to help you get started:

"Analyze my website and SEO data from 2024 and suggest improvements for 2025."
"Create a quarterly digital marketing plan for [specific goals]."
"Break down Q1 into weekly tasks, accounting for a holiday break."
"Suggest strategies that don’t involve blogging or social media."
"Expand this digital plan into a full marketing strategy with offline methods."

Final Thoughts

Using ChatGPT for your digital marketing plan doesn’t just save time—it also ensures you’re working smarter, not harder. By analyzing your data, setting clear goals, and breaking tasks into manageable steps, you can approach 2025 with confidence.

So why not give it a try? Gather your data, open ChatGPT, and let it help you create a roadmap for your practice’s success. You’ve got this!